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Packaging design as a Marketing tool and Desire to ... - Theseus

Ksenia Polyakova Packaging design as a Marketing tool and Desire to purchase, 72 pages, 2 appendices Saimaa University of Applied Science Faculty of Business Administration, Lappeenranta Degree Programme in International Business Bachelor’s Thesis 2013 Instructor: Mr. Riku Hytönen Senior Lecturer, Saimaa University of Applied Sciences The purpose of the study was to examine the consumer perception on different design elements of a milk package and to provide essential information for the companies about the consumer attraction and importance of design attributes from the consumer point of view. The theoretical framework was based on the secondary data (articles and books) and included core concepts of packaging, packaging design, consumer behavior, consumer perception, and consumer attraction. The mixed method was selected for acquiring and analyzing the research results. Quantitative data was collected from 30 questionnaire responses and was analyzed with the computer program Excel. Qualitative data was obtained from two interviews conducted with the companies, Valio Ltd and Tetra Pak Ltd. The results of the study revealed the importance of packaging design in consumer buying behavior. By examining the consumer perception, it was found out that packaging design elements such as graphics, color, and product information play a key role in decision making and ensure consumer’s attention. Based on the findings, it was defined that successful milk packaging design could be created by the cooperation between the consumer and the company. Further research could investigate other product packages’ design elements.

Scalable SQL and NoSQL Data Stores - Rick Cattell Home Page

In this paper, we examine a number of SQL and socalled “NoSQL” data stores designed to scale simple OLTP-style application loads over many servers. Originally motivated by Web 2.0 applications, these systems are designed to scale to thousands or millions of users doing updates as well as reads, in contrast to traditional DBMSs and data warehouses. We contrast the new systems on their data model, consistency mechanisms, storage mechanisms, durability guarantees, availability, query support, and other dimensions. These systems typically sacrifice some of these dimensions, e.g. database-wide transaction consistency, in order to achieve others, e.g. higher availability and scalability. Note: Bibliographic references for systems are not listed, but URLs for more information can be found in the System References table at the end of this paper. Caveat: Statements in this paper are based on sources and documentation that may not be reliable, and the systems described are “moving targets,” so some statements may be incorrect. Verify through other sources before depending on information here. Nevertheless, we hope this comprehensive survey is useful! Check for future corrections on the author’s web site Disclosure: The author is on the technical advisory board of Schooner Technologies and has a consulting business advising on scalable databases.

History Repeats Itself - EDBT
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In this paper, I describe some of the recent developments in the database management area, in particular the NoSQL phenomenon and the hoopla associated with it. The goal of the paper is not to do an exhaustive survey of NoSQL systems. The aim is to do a broad brush analysis of what these developments mean - the good and the bad aspects! Based on my more than three decades of database systems work in the research and product arenas, I will outline what are many of the pitfalls to avoid since there is currently a mad rush to develop and adopt a plethora of NoSQL systems in a segment of the IT population, including the research community. In rushing to develop these systems to overcome some of the shortcomings of the relational systems, many good principles of the latter, which go beyond the relational model and the SQL language, have been left by the wayside. Now many of the features that were initially discarded as unnecessary in the NoSQL systems are being brought in, but unfortunately in ad hoc ways. Hopefully, the lessons learnt over three decades with relational and other systems would not go to waste and we wouldn’t let history repeat itself with respect to simple minded approaches leading to enormous pain later on for developers as well as users of the NoSQL systems! Caveat: What I express in this paper are my personal opinions and they do not necessarily reflect the opinions of my employer.

Ctwater nobswater com
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The water purification is one of the most important topics when it comes to your health.

Details about Victor Obi Anadium
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Mr Obi-Anadiume for his magnanimity and selflessness to his people and prayed God to continue to guide him to live longer to continue to assist the people. They encouraged the beneficiaries to put what they benefited to good use to enable them recreate wealth through that. For more details visit us at

Al Qaeda and the Taliban - Institute for Middle Eastern Democracy

This paper examines the complex, often misunderstood, relationship between al-Qaeda, the Taliban and the various militant groups found in FATA (the Federally Administered Tribal Areas) in Pakistan, including the TTP (Tehrik-i-Taliban Pakistan). Much of what is commonly assumed about the Taliban, the TTP and al-Qaeda is based on misinformation, misunderstanding or a misrepresentation of historical events. The Taliban and alQaeda can in many ways be seen as sharing common values, although their ultimate goals remain very different. The Taliban were not part of the mujahedeen fighting against the Soviets in Afghanistan, and emerged only in 1994. Al-Qaeda, for all the conspiracy, did not receive money from the CIA during the 1980s, and was only officially formed as an organisation in 1988. The creation of the TTP in 2007 is another matter, and was created as an umbrella organisation for various Pakistani militant groups, and maintains close ties with al-Qaeda. However, the Pakistani Taliban is not the same Taliban as the one formed in 1994, and although it swears its loyalty to Mullah Omar, its goals differ from that of the Afghani Taliban. We can speak of al-Qaeda and the Taliban in two broad strokes – pre 9/11 and post 9/11. The attacks on the Twin Towers and the Pentagon (as well as the failed attack on Washington DC with the hijacked flight 93), was the culmination of al-Qaeda as a tightly knit, hierarchical organisation. The subsequent “War on Terror” and the invasion of Afghanistan in October 2001 destroyed much of its organisational capacity; it also left the Taliban severely weakened. However, they both regrouped in the FATA region over a period of years, and al-Qaeda spread its ideology throughout northern Pakistan, coalescing with militant groups and local warlords. Before 9/11, al-Qaeda and the Taliban were very much two different organisations; today, it is not so simple, and in 2010, General David Petreus claimed that there is “a symbiotic relationship between all of these different organizations: al-Qaeda, the Pakistani Taliban, the Afghan Taliban ... They support each other, they coordinate with each other, sometimes they compete with each other, [and] sometimes they even fight each other.” (cfr, 2010,

Key Steps for Applying for a Credit Card. Sachin Karpe’s point of view

Acquiring a credit card can be a task, but if one remembers some simple steps the application process of getting a credit card would become simple” says Sachin Karpe giving some key points to remember while applying for a credit card.

How to find And Acquiring Fabulous Books

There are various fantastic novels, like silke, you can go through throughout your free time. In fact, it will not be simple to distinguish the favorable types through the average literature. Could very well be asking yourself how you are likely to find that novel that you might curl track of on top of your chair. Here are several tricks. The synopsis will often be found at the back manage or located on the essential flap associated with the book. You get a specific concept of whatever the narrative will probably be and what exactly the people are similar to, by checking this. This can certainly be useful in picking out the manual that will actually help keep you entertained.

Buying guides
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After computers and laptops, Ovens are most used appliances in a house. So, you can imagine how important it is to have ovens right but finding that ‘right’ is not easy errand by any means. With an array of features, functions and forms from different brands in mind, simple buying oven can become complete detour from sanity. Never mind, its ovens not your door knobs.

Algebra/Trig Review - Pauls Online Math Notes - Lamar University

This review was originally written for my Calculus I class but it should be accessible to anyone needing a review in some basic algebra and trig topics. The review contains the occasional comment about how a topic will/can be used in a calculus class. If you aren’t in a calculus class you can ignore these comments. I don’t cover all the topics that you would see in a typical Algebra or Trig class, I’ve mostly covered those that I feel would be most useful for a student in a Calculus class although I have included a couple that are not really required for a Calculus class. These extra topics were included simply because the do come up on occasion and I felt like including them. There are also, in all likelihood, a few Algebra/Trig topics that do arise occasionally in a Calculus class that I didn’t include. Because this review was originally written for my Calculus students to use as a test of their algebra and/or trig skills it is generally in the form of a problem set. The solution to the first problem in a set contains detailed information on how to solve that particular type of problem. The remaining solutions are also fairly detailed and may contain further required information that wasn’t given in the first problem, but they probably won’t contain explicit instructions or reasons for performing a certain step in the solution process. It was my intention in writing the solutions to make them detailed enough that someone needing to learn a particular topic should be able to pick the topic up from the solutions to the problems. I hope that I’ve accomplished this.

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