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Ever since the introduction of coupon code a few years back by the online marketing companies, it has become one of the most sought after ways for online shoppers to cut down their cost while buying the important items online.
Thus, shoppers may prefer self-evaluation to WOM or may regard these two decision patterns as equal. Therefore, when the Web is not readily accessible, we have the following hypothesis.
Thus shoppers have more confidence in following the recommendation. For credence goods, since WOM cannot provide a definite evaluation, shoppers still need to commit considerable effort to collect and synthesize additional information for making a decision.
The information-searching cost is relatively higher for shoppers to collect shopping information by themselves, so they would naturally prefer getting inputs from trusted other individuals like family members or friends
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Picking up a solid selection of wholesale snapback hats is an excellent choice because these hats have become a staple part of one’s outfit and another reason for shoppers to keep coming back.
Their study on experienced repeat online shoppers shows that consumer trust is as important to e-commerce as the widely accepted technology acceptance variables, perceived usefulness and perceived ease of use.
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31,000 new products were introduced by packaged goods companies last year (2002) in the United States and Canada alone. Information Resources Inc., an international sales and marketing research firm based in Chicago has reported, “75 percent of the individual UPCs introduced between November 1996 and November 1998 failed within 2 years of introduction.” Increasingly, companies need to differentiate their products to: • create consumer perceptions of a product’s relative advantage, • attract first time sales (it has been estimated by Point-Of-Purchase Advertising International that 72% of shoppers decide to buy something at the Point-OfPurchase), • and generate repeat purchases. Carefully planned and well-executed package design is one part of the promotion mix that can affect consumer perceptions of tangible and intangible product attributes and benefits that result in positive consumer response. While doing this, the package must perform a number of other functions. This paper presents the “Packaging Matrix”, a simple tool that allows companies to consider the whole host of functions that a package must accomplish in different environments. It is a template of the criteria to consider for effective package design or reformulation.