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Starting mid-2008, Roche introduces a new global packaging design for prescription medicines. This will meet requirements and expectations of health authorities, medical professionals and patients worldwide. The new packaging allows quick and easy identification of the medicine and dosage strength. one product colour specific dosage colour icon of pharmaceutical form dosage colour is repeated How was the design selected? Roche sought feedback from medical professionals and health authorities and reviewed possible design options with more than 700 doctors, pharmacists, nurses and patients worldwide. There was clear support for the selected new design and respondents particularly highlighted that it was easy to recognise. What are the new features? The new packaging design includes d • istinct product and dosage colours for quick identification c • olour banding visible from three sides p • lunger rods and flip-off caps in dosage colours The design is in line with recent regulatory labelling guidelines and industry best practices. There will be no changes in pack dimensions and text. How will the design be implemented? The new packs will be phased in for Roche prescription medicines between mid-2008 and 2010 (approx.). C • ellCept, Copegus, Pegasys and Xeloda will be the first medicines to feature the new packaging design (some country-specific exceptions) T • he remaining medicines will change over the coming months Packs in the old design will not be replaced and can be used until expiry. Please contact your local Roche Office for country-specific details. F. Hoffmann-La Roche Ltd 4070 Basel Switzerland www.roche.com © 2008
New Packaging Design 2012 What girls do in Girl Scouting Our sustainability efforts Girls’ voices Learn more online Reconnect with Girl Scouts Help her build a lifetime of skills and conﬁdence. Find your cookies at girlscoutcookies.org. The real Girl Scout story The cookie’s deliciousness The 5 skills girls learn from the product sale New Packaging Design 2012 What girls do in Girl Scouting Our sustainability efforts Girls’ voices Learn more online Reconnect with Girl Scouts Help her build a lifetime of skills and conﬁdence. Find your cookies at girlscoutcookies.org. The real Girl Scout story The cookie’s deliciousness The 5 skills girls learn from the product sale New Packaging Design 2012 What girls do in Girl Scouting Our sustainability efforts Girls’ voices Learn more online Reconnect with Girl Scouts Help her build a lifetime of skills and conﬁdence. Find your cookies at girlscoutcookies.org. The real Girl Scout story The cookie’s deliciousness The 5 skills girls learn from the product sale ...
In the Details The appearance of any packaging solution is driven by a variety of factors, the most significant of which have a direct impact on the safety and usability of a product. On top of this, commercial motivations must also be taken into account, so the final design must strike a balance between a surprisingly wide range of considerations Packaging can be a major factor in what brings a product to life. With the ever-increasing expansion of the pharmaceutical industry, there is continuous pressure for biopharmaceutical companies to develop and launch new drug products. Coupled with the increasing number of drug products coming off patent, greater importance is being placed on the use of packaging for product differentiation. Packaging is therefore fast becoming one of the most important considerations in the growth and success of any drug product. This is evident from the global healthcare packaging component market being currently valued at $87.3 billion (£54.6 billion) (1). Function of Packaging Packaging can be considered from various aspects, but for many within the pharmaceutical industry, its main purposes are:...
Packaging and dilemmas in packaging development By Professor Roland ten Klooster CurTec International offers packaging and packaging knowhow for industrial and distribution applications in the pharmaceutical, speciality chemicals and other industries. We strongly believe in offering added value through quality, functionality, user-friendliness and design. Added value can be found in many other aspects than just the tangible product. To select or develop the optimal packaging it is essential to have a complete insight in all these aspects. Through the publishing of a series of White Papers on Packaging we hope to make a small contribution to the packaging issues you are confronted with. The CurTec Team White paper | Packaging and dilemmas in packaging development Over 3.5 billion are lost to the cost of packaging, packaging should add value and not be seen as waste’, says Professor ten Klooster. Better packaging can lead to a better product, he claims, which is why he suggests revising and professionalizing the development processes.
Consumer product packaging designers are faced with conflicting requirements throughout the development process. Good pack aesthetics are vital for the success of the product, whilst unit costs must be minimized and suitability for stacking and transportation maintained. This paper describes, by example, how design optimization technology can be used to enhance the design process. It is demonstrated that the technology can be employed to provide clear design information for the pack designers, facilitating definition of an attractive shape incorporating features to meet the structural and manufacturing requirements whilst minimizing cost. Consumer product packaging designers are faced with conflicting requirements throughout the development process. Good pack aesthetics are vital for the success of the product, whilst unit costs must be minimized and suitability for stacking and transportation maintained. A significant improvement in the design process can be gained if design information can be clearly communicated to the product designers early in the design process. This paper describes how design optimization and advanced CAE can be used to deliver this. The resulting design process facilitates the early definition of an attractive pack shape incorporating features which will meet the structural and cost requirements. The design optimization process requires input in the form of a series of alternative shapes for the pack,...
“We will drive year on year improvements to deliver sustainable packaging with the smallest environmental footprint by 2015.” Andy Fennell, Chief Marketing Officer, and David Gosnell, President Global Supply and Procurement. P ackaging plays an essential role in protecting, delivering and presenting our products and brands to our consumers around the world. It adds value by creating consumer convenience, providing product information, safeguarding public health and protecting the products throughout the supply chain to ensure the consumer receives the optimum quality. However, in an era of increasing energy costs, heightened social and environmental consciousness, strict regulation on pollutants and disposal of solid waste, packaging design should aim to not only add value to our products and brands but also reduce our impact on the environment Diageo defines sustainable packaging as the packaging design with the lowest possible environmental footprint while ensuring the required functionality to protect, deliver and present our products and brands. Our Sustainability & Responsibility Strategy lies at the heart of our commitment to sustainable packaging. This is entirely consistent with and rooted in our core values of being proud of what we do, being the best and value each other.
Ksenia Polyakova Packaging design as a Marketing tool and Desire to purchase, 72 pages, 2 appendices Saimaa University of Applied Science Faculty of Business Administration, Lappeenranta Degree Programme in International Business Bachelor’s Thesis 2013 Instructor: Mr. Riku Hytönen Senior Lecturer, Saimaa University of Applied Sciences The purpose of the study was to examine the consumer perception on different design elements of a milk package and to provide essential information for the companies about the consumer attraction and importance of design attributes from the consumer point of view. The theoretical framework was based on the secondary data (articles and books) and included core concepts of packaging, packaging design, consumer behavior, consumer perception, and consumer attraction. The mixed method was selected for acquiring and analyzing the research results. Quantitative data was collected from 30 questionnaire responses and was analyzed with the computer program Excel. Qualitative data was obtained from two interviews conducted with the companies, Valio Ltd and Tetra Pak Ltd. The results of the study revealed the importance of packaging design in consumer buying behavior. By examining the consumer perception, it was found out that packaging design elements such as graphics, color, and product information play a key role in decision making and ensure consumer’s attention. Based on the findings, it was defined that successful milk packaging design could be created by the cooperation between the consumer and the company. Further research could investigate other product packages’ design elements.