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View pdf - Ericho Communications
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CAN YOU WIN THE PR WAR WITH THE PLAZA, THE PIERRE, THE WALDORF AND THE CHAINS WITH JUST ONE QUESTION? BET YOU $55 MILLION THAT YOU CAN Park Central Hotel with Jericho Communications Category 57: Travel -- Hospitality OVERVIEW: Called by some the "city of excess," New York is the perfect place to ask, "What would you be willing to do for $55 million?" The answers may have raised a few eyebrows, but a sound business strategy explains why the Park Central Hotel asked consumers this outrageous question. The Park Central Hotel was once the "belle of the ball" of the New York City hotel scene. But, over the past two decades, it fell into disrepair and took on a tarnished reputation. In an effort to attract a more upscale customer and capture a greater share of Manhattan's booming business hospitality market, management decided to re-invent the property by sinking $55 million into it. Jericho created a publicity program that moved news of the renovation off the travel trade pages and into the popular consumer media -- raising awareness for the property, along with those uplifted eyebrows. PLANNING: The objective of the program was to: * Increase visibility for the Park Central Hotel, and generate awareness for the property's $55 million renovation To do this, the following strategies were employed: * Conduct original research playing off the number $55 million * Create an entertaining news story that ties into topical issues and highlights the Park Central Hotel name Park Central's target audiences were: * Current and potential Park Central Hotel guests, particularly business travelers * Consumer-oriented print and broadcast media, as conduits to above audiences.

Hyatt Place® Dallas/Park Central
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Hyatt Place ® Dallas/Park Central 12411 N. Central Expressway l Dallas, TX 75243 l phone 972 458 1224 l fax 972 458 2887 HyattPlaceDallasParkCentral.com Hyatt Place, a new kind of Hyatt® hotel for today’s relaxed lifestyle. We are pleased to introduce Hyatt Place, a new kind of hotel that puts style, innovation and The Hyatt Touch® within your reach. Our guests will enjoy a spacious guestroom with a 429 flat-panel HDTV, our signature Hyatt Grand Bed, a plush Cozy Corner oversized sofa-sleeper that is separated from the sleeping area, and complimentary high-speed Wi-Fi Internet access throughout the hotel. TM HyattPlace.com HOTEL FEATURES & SERVICES fresh and inviting Gallery for working, relaxing or socializing l l Gallery Hosts are available to assist you 24/7 complimentary Wi-Fi Internet access throughout hotel l l express check-in/out with our kiosks e-room with complimentary public computers and printer l 24 hour StayFit@Hyatt fitness center with state-of-the-art Life Fitness® cardio equipment l GUESTROOM FEATURES 429 flat-panel HDTV features over 30 channels of programming, including 11 high-definition channels, plus the latest feature movies, sports, games and music on demand l media & entertainment center with Hyatt Plug Panel for connecting your laptop or personal media devices to the TV l TM DIRECTV® SportsNet service includes year-round access to professional and college sports action SM l l Hyatt Grand Bed l outdoor pool l Cozy Corner sectional sofa-sleeper l complimentary parking l flexible workspace with task lighting complimentary shuttle within a 5-mile radius, 7:00 a.m. - 10:00 p.m. l AM/FM alarm clock radio with MP3 connection l l Portico® SPA bath amenities l refrigerator and single-serve coffee maker DINING OPTIONS complimentary continental breakfast features fresh fruit, cereals, toast, bagels, juice and coffee l freshly prepared snacks, salads, sandwiches and entrées (including breakfast selections) available for purchase 24/7 in the Guest Kitchen and Bakery Café l specialty Starbucks® coffee drinks, wine and beer served in the Bakery Café l HYATT GOLD PASSPORT® Join the Hyatt Gold Passport global frequent guest program and start earning and enjoying free nights at over 470 locations worldwide. Visit goldpassport.com or call 800 51 HYATT to join and for complete information, including terms and conditions. MEETINGS & EVENTS Hyatt Place Dallas/Park Central provides you with a roadmap and all the help you need to plan your next special event, from corporate meetings to group travel, the perfect wedding party or a great family reunion. To find out more about planning your next event, whether it’s business or personal, call 972 458 1224. By planning with Hyatt Place, you will enjoy:...

METRO-NORTH RAILROAD CAREER OPPORTUNITIES

Summer Internship Opportunities Multiple opportunities are available. Work location will vary per position. Positions will be launched over the next 4-5 weeks and will be open until filled.  12 week program runs from 5/28-8/16.  Undergraduate pay rates are $15 per hour. Graduate and Law student pay rates are $17 per hour.  Free commuting on Metro-North Railroad.  Working knowledge of Microsoft Office Suite (Word, PowerPoint, Excel).  Position may require limited travel to our various New York and Connecticut locations.  To qualify for credit earning internships applicants must obtain approval from your Student Career Placement Office.  Good oral and written communication skills.  Good analytical and organization skills.  Excellent interpersonal and customer service skills to include dealing with the general public.  Flexibility to work as a team member, supportive of all Metro-North Railroad initiatives.  Must be dependable and a self-starter.  Monthly journal entries and final project assignment will be required as part of the Internship program.  A background check is required.  A physical abilities test and medical exam will be required for selected candidates at our NYC facility.  Students will be required to attend New Hire Orientation and Speaker Series meetings in our NYC facility.  All Interns are required to complete a Final Group Project and presentation. PREFERRED EDUCATION/EXPERIENCE Applicants must be a matriculating Undergraduate, Graduate, or Law student with a GPA of 2.5 or higher and a focus in the following fields:  Accounting  Communication/Journalism  Economics  Engineering (Civil, Mechanical, Electrical, Structural, Computer, Industrial)  Environmental studies  Finance  Hotel/Hospitality Management  Human Resources / Training/ Organizational Behavior / Industrial / Organizational Psychology  Information Technology/Computer Science ...

Global Climate Change Impacts in the United States (Report)

This report was produced by an advisory committee chartered under the Federal Advisory Committee Act, for the Subcommittee on Global Change Research, and at the request of the U.S. Government. Therefore, the report is in the public domain. Some materials used in the report are copyrighted and permission was granted to the U.S. government for their publication in this report. For subsequent uses that include such copyrighted materials, permission for reproduction must be sought from the copyright holder. In all cases, credit must be given for copyrighted materials. First published 2009 Printed in the United States of America A catalog record for this publication is available from the British Library. ISBN 978-0-521-14407-0 paperback Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Web sites referred to in this publication and does not guarantee that any content on such Web sites is, or will remain, accurate or appropriate. Information regarding prices, travel timetables, and other factual information given in this work are correct at the time of first printing, but Cambridge University Press does not guarantee the accuracy of such information thereafter. Recommended Citation: Global Climate Change Impacts in the United States, Thomas R. Karl, Jerry M. Melillo, and Thomas C. Peterson, (eds.). Cambridge University Press, 2009.

Desmond Kuek
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SMRT CEO Desmond Kuek has invested significant resources to improve train service reliability, particularly in the ageing North-South and East-West Lines. Providing a safe and customer-centric travel experience remains the top priority in SMRT.

Volunteer Travel Programs For College Students

Doing something worthwhile on your vacation is the way to go! Volunteer to some meaningful project or better yet, travel and do something purposeful. Go to a different country and do your bit.

Volunteer Travel Programs For College Students

Doing something worthwhile on your vacation is the way to go! Volunteer to some meaningful project or better yet, travel and do something purposeful. Go to a different country and do your bit.

Vacation Planning Travel Tips

This article contains important tips for travelers planning a family vacation getaway, especially if they are traveling to a foreign country. Weather you are traveling for business or pleasure, these tips can save you lots of headaches. Visit: http://travelbb.com

Nicaragua Vacation Packages and Tours Travel

We are a small responsible travel company specializing in intimate, authentic, adventurous trips to Nicaragua for the discerning traveler.  Yes, just Nicaragua. We know Nicaragua really well. We know it so well you can trust that you will be experiencing the best this country has to offer. 

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