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In the Details The appearance of any packaging solution is driven by a variety of factors, the most significant of which have a direct impact on the safety and usability of a product. On top of this, commercial motivations must also be taken into account, so the final design must strike a balance between a surprisingly wide range of considerations Packaging can be a major factor in what brings a product to life. With the ever-increasing expansion of the pharmaceutical industry, there is continuous pressure for biopharmaceutical companies to develop and launch new drug products. Coupled with the increasing number of drug products coming off patent, greater importance is being placed on the use of packaging for product differentiation. Packaging is therefore fast becoming one of the most important considerations in the growth and success of any drug product. This is evident from the global healthcare packaging component market being currently valued at $87.3 billion (£54.6 billion) (1). Function of Packaging Packaging can be considered from various aspects, but for many within the pharmaceutical industry, its main purposes are:...
Packaging design is one of the most important marketing tools for many manufactured packaged goods. Packaging communicates brand and product values at point of sale, and continues to work long after promotional and advertising campaigns have run their course. The design of a pack and the surface graphics are the main features that differentiate a product from its competitors. For brands or products on limited budgets, a modest investment in redesigning the pack can reap substantial dividends in terms of increased sales, improved margins and greater product profitability But there are other reasons why there is a growing interest in packaging design: – manufacturers’ brands today have to fight harder, with less shelf space, against retailers’ own brands – the internationalisation of markets means packaging design must take into account national and cultural boundaries – new materials and technology are a continuous stimulus to innovative packaging in order to boost sales, reduce costs, and increase profits – public concern with the environment and increasing legislation is putting pressure on manufacturers to redesign packaging to minimise waste and use materials, which are biodegradable or easily recyclable.
Hibernia Atlantic announced plans Thursday to build a new trans-Atlantic communications cable aimed at high-frequency Traders at the NYSE on May 6. stock traders, shaving 310 miles from the shortest existing route and cutting execution times by about 8%. The cable group's plan is the latest effort to link financial centers with new infrastructure, providing ever-faster trading times, and would be the first new line across the Atlantic in more than a decade. The trans-Atlantic market is WASl-IINGTON--/\ ruport Oil th\' world's second-busiest for fiIhl' May (j "Ilaxh cr.tsh' in II\(' u.uuial trades after LondonIIX stock m.ukct ~lilllS 10 giv(' ;1 Frankfurt. 1\ lWW, shorter cable route developed by Spread Netdefinitive, second-by-second account of the sudden plunge and works recently was opened on is likely to blame a confluence of the third-ranked New York-Chifactors rather than a single cul- cago corridor. prit, people familiar with the reClosing the Gap port said. "There has been a gap in the Atlantic market," said Mike By Jessica Holzer, Saunders, Hibernia Atlantic's Sarah N. Lynch vice president for business deAnd Kara Scannell velopment. Hibernia Atlantic has yet to The report by the staff of the Securities and Exchange Com- sign any definitive customer mission and the Commodity Fu- contracts for the project. It is tures Trading Commission is set targeting high-frequency traders and related financial firms with to be released within days. A draft of the report circuround-trip speeds of less than 60 milliseconds, compared with 65 lated to SEC commissioners didn't call for any specific policy milliseconds using the existing changes, said a person who has AC-1 trans-Atlantic network. Mr. Saunders said the comseen it. Rather, the report attempts to pany aims to start construction explain how market conditions next spring and complete the led to a sudden plunge in the 3,720-mile cable running from Dow Jones Industrial Average of Somerset in southern England to nearly 1,000 points, wiping out Halifax on Canada's eastern searoughly $862 billion in equityboard by mid-2012.