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Ksenia Polyakova Packaging design as a Marketing tool and Desire to purchase, 72 pages, 2 appendices Saimaa University of Applied Science Faculty of Business Administration, Lappeenranta Degree Programme in International Business Bachelor’s Thesis 2013 Instructor: Mr. Riku Hytönen Senior Lecturer, Saimaa University of Applied Sciences The purpose of the study was to examine the consumer perception on different design elements of a milk package and to provide essential information for the companies about the consumer attraction and importance of design attributes from the consumer point of view. The theoretical framework was based on the secondary data (articles and books) and included core concepts of packaging, packaging design, consumer behavior, consumer perception, and consumer attraction. The mixed method was selected for acquiring and analyzing the research results. Quantitative data was collected from 30 questionnaire responses and was analyzed with the computer program Excel. Qualitative data was obtained from two interviews conducted with the companies, Valio Ltd and Tetra Pak Ltd. The results of the study revealed the importance of packaging design in consumer buying behavior. By examining the consumer perception, it was found out that packaging design elements such as graphics, color, and product information play a key role in decision making and ensure consumer’s attention. Based on the findings, it was defined that successful milk packaging design could be created by the cooperation between the consumer and the company. Further research could investigate other product packages’ design elements.
Organizations that collect large amounts of unstructured data are increasingly turning to nonrelational databases, now frequently called NoSQL databases. M any organizations collect vast amounts of customer, scientific, sales, and other data for future analysis. Traditionally, most of these organizations have stored structured data in relational databases for subsequent access and analysis. However, a growing number of developers and users have begun turning to various types of nonrelational—now frequently called NoSQL—databases. Nonrelationa l dat a ba ses— including hierarchical, graph, and object-oriented databases—have been around since the late 1960s. However, new types of NoSQL databases are being developed. And only now are they beginning to gain market traction. Different NoSQL databases take different approaches. What they have in common is that they’re not relational. Their primary advantage is that, unlike relational databases, they handle unstructured data such as word-processing files, e-mail, multimedia, and social media efficiently. They are also easier to work with for the many developers not familiar 12 r2tec.indd 12 computer with the structured query language. SQL is the programming language used for querying and updating relational databases. Some NoSQL databases can function in a distributed setting. Users could thus scale a single database by running it across additional inexpensive machines rather than by having to run it on a single more powerful and costly machine.
Why do the Islamic fundamentalists in general—and followers of al Qaeda in particular—resort to terrorist tactics against Americans and other Westerners around the globe? This question has haunted Americans since 9/11 and prompted a host of antiterrorist policies throughout the world. Much has been written and spoken on the subject, and more will be written and spoken in the years ahead. Political geography offers a frame of reference to learn about al Qaeda and other militant Islamic groups and their anti-West, anti–U.S. posture. To explore the point of view propounded by Osama bin Laden and others, this case study uses the ﬁve levels of analysis introduced in chapter three, examined here from a geopolitical perspective. The ﬁve levels of analysis are the: 1) international system, 2) regional, 3) state, 4) substate (tribal groups), and 5) individual. INTERNATIONAL SYSTEM LEVEL From the international system perspective, consider the following historical context of al Qaeda’s militant Islam. Militant Islamic fundamentalists and followers of Islam are heirs to one of the great civilizations of the world. While...
The Microsoft Xbox 360 is a stunning example of globalization and Globalization; the processes of both global interconnections (through production and access to the video game console) and also through the use of Globalization as a political buzz word (to generate an image of the Xbox 360 as the brand connecting users worldwide) (Sparke 2005a, 3). These two definitions of globalization; as a physical process of interconnections and as a political buzz word, can aid in understanding the systems at work when examining how Xbox is attempting to go 360. Microsoft’s Xbox as a technology can be seen as a computer with access to very specific content; all that is needed is the video game console and a connection to broadband Internet. When considering the qualifications to gain access to the Xbox 360 ‘experience,’ one must consider how to get an Internet connection and to the Xbox 360 console. While most citizens in the Xbox 360’s major markets, US, EU and Japan, may not consider these systems hard to obtain, many millions of people globally do not have the luxury of high-speed access to the Internet and the Xbox 360 console. Through understanding the impacts of creating a virtual community based on access to technology, which Microsoft states it hopes to do with the new Xbox 360 console, the inequality of the situation starts to be clarified. Introduction to Microsoft as a Global Company Microsoft is a well-known company in the computer software industry. It continues to expand to new markets with such assets as the Xbox and other offshoots of its original products. In the last two decades the company's large profits and dominance in general use computer software have propelled the company to an industry leader, if not the controller of a large monopoly with its Windows operating system and Office application products.
Xbox Red Light Issue $79. - PS3 Yellow Light issue $99 ... IPOD REPAIR SERVICE. IPod Video and IPod classic. Parts. Labor. Total. Audio Jack. 19. 29. $ 48. Game System Repair Service Nintendo Wii -Not reading games or drive issues -Any repair without replacing parts $49 -laser replacement $69 -drive replacement $89 Xbox 360 Regular -Not reading games or drive issues - Any repair without replacing parts $49 - Laser Replacement $69 - Drive replacement $89 -3 red lights, no video, e74, or any display issue - Motherboard Repair $79 Xbox 360 Slim -Not reading games or drive issue -Any repair without replacing parts $49 -laser replacement $79 -Drive replacement – will call with price PS3 -Not reading or drive issues -Any repair without replacing parts $49 -laser replacement $99 -Drive replacement – will call with price -red light or display issues -Motherboard repair $99 Any other issue PCW Computer will Call
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