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Copyright © 2006 Ulrich R. Orth and Keven Malkewitz All rights reserved Ulrich R. Orth, Prof. Dr. habil. (primary contact) Agribusiness & Food Marketing Professor College of Business Oregon State University Bexell Hall 330, Corvallis, OR 97331-2603 Phone: (503) 678 1264, x44 Fax: (503) 678 5986 E-mail: email@example.com Keven Malkewitz, PhD Assistant Professor of Marketing College of Business Oregon State University 410 Bexell Hall, Corvallis, OR 97331-2603 Phone: (541) 737 3688 E-mail: firstname.lastname@example.org The authors wish to thank Andrea Marks, Jay Thompson, and Joseph Cote for their comments during this research, Cindy Lederer for providing access to the Oregon Consumer Panel and numerous professional designers for their input. Financial support and assistance in collecting the data was provided in part by Willamette Valley Vineyards, particularly Jim Bernau, Shelby Zadow, and Jon Mason. Please direct all inquiries to the first author.
“We will drive year on year improvements to deliver sustainable packaging with the smallest environmental footprint by 2015.” Andy Fennell, Chief Marketing Officer, and David Gosnell, President Global Supply and Procurement. P ackaging plays an essential role in protecting, delivering and presenting our products and brands to our consumers around the world. It adds value by creating consumer convenience, providing product information, safeguarding public health and protecting the products throughout the supply chain to ensure the consumer receives the optimum quality. However, in an era of increasing energy costs, heightened social and environmental consciousness, strict regulation on pollutants and disposal of solid waste, packaging design should aim to not only add value to our products and brands but also reduce our impact on the environment Diageo defines sustainable packaging as the packaging design with the lowest possible environmental footprint while ensuring the required functionality to protect, deliver and present our products and brands. Our Sustainability & Responsibility Strategy lies at the heart of our commitment to sustainable packaging. This is entirely consistent with and rooted in our core values of being proud of what we do, being the best and value each other.
Ksenia Polyakova Packaging design as a Marketing tool and Desire to purchase, 72 pages, 2 appendices Saimaa University of Applied Science Faculty of Business Administration, Lappeenranta Degree Programme in International Business Bachelor’s Thesis 2013 Instructor: Mr. Riku Hytönen Senior Lecturer, Saimaa University of Applied Sciences The purpose of the study was to examine the consumer perception on different design elements of a milk package and to provide essential information for the companies about the consumer attraction and importance of design attributes from the consumer point of view. The theoretical framework was based on the secondary data (articles and books) and included core concepts of packaging, packaging design, consumer behavior, consumer perception, and consumer attraction. The mixed method was selected for acquiring and analyzing the research results. Quantitative data was collected from 30 questionnaire responses and was analyzed with the computer program Excel. Qualitative data was obtained from two interviews conducted with the companies, Valio Ltd and Tetra Pak Ltd. The results of the study revealed the importance of packaging design in consumer buying behavior. By examining the consumer perception, it was found out that packaging design elements such as graphics, color, and product information play a key role in decision making and ensure consumer’s attention. Based on the findings, it was defined that successful milk packaging design could be created by the cooperation between the consumer and the company. Further research could investigate other product packages’ design elements.
Packaging design is one of the most important marketing tools for many manufactured packaged goods. Packaging communicates brand and product values at point of sale, and continues to work long after promotional and advertising campaigns have run their course. The design of a pack and the surface graphics are the main features that differentiate a product from its competitors. For brands or products on limited budgets, a modest investment in redesigning the pack can reap substantial dividends in terms of increased sales, improved margins and greater product profitability But there are other reasons why there is a growing interest in packaging design: – manufacturers’ brands today have to fight harder, with less shelf space, against retailers’ own brands – the internationalisation of markets means packaging design must take into account national and cultural boundaries – new materials and technology are a continuous stimulus to innovative packaging in order to boost sales, reduce costs, and increase profits – public concern with the environment and increasing legislation is putting pressure on manufacturers to redesign packaging to minimise waste and use materials, which are biodegradable or easily recyclable.
that is deduced directly from the structure of the program even in the absence of any explicit type declaration or annotation. We present a calculus for processing semistructured data that spans differences of application area among several novel query languages, broadly categorized as “NoSQL”. This calculus lets users deﬁne their own operators, capturing a wider range of data processing capabilities, whilst providing a typing precision so far typical only of primitive hard-coded operators. The type inference algorithm is based on semantic type checking, resulting in type information that is both precise, and ﬂexible enough to handle structured and semistructured data. We illustrate the use of this calculus by encoding a large fragment of Jaql, including operations and iterators over JSON, embedded SQL expressions, and co-grouping, and show how the encoding directly yields a typing discipline for Jaql as it is, namely without the addition of any type deﬁnition or type annotation in the code.
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