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The Lobster Net has been selling Live Maine Lobsters and other seafood products online since 1996. We were one of the first companies to ship Maine Lobsters anywhere in the United States.
The governments may use a great number of the strategies to influence companies and help them in the implementation of electronic commerce technologies and practices. Companies can first be made aware of the new technologies
Receive financial support for investing in new technologies (subsidy), be encouraged to use technology in the ‘best way’ (mobilization), be provided with examples of electronic commerce use (information directive) and finally follow standards (regulation setting).
Individuals acting as consumers such customers of virtual stores or citizens as users of on-line government service are in need of information. Governments can use traditional means such as the media to make their wide audience aware of the usefulness of the new medium and build confidence in electronic commerce transactions.
The education of the public on one hand can help the electronic commerce marketplace to reach a critical mass of users. On the other hand, a "digital literate" society can use electronic means to perform "electronic activism" and express disappointment about business practices.
The case of developing countries would be of particular interest as technical infrastructure and stakeholder awareness and involvement can be substantially different. Research also needs to be continued in specific areas that are affected by the extensive use of electronic commerce
A study of alternative national policies in these areas can lead to an informative debate about the underlying assumptions concerning the duties and social responsibility of policy makers towards different stakeholder groups.
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